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Search Engine Optimization (SEO) Services

As a well respected SEO company, we take Search Engine Ranking seriously. We have a proven track record in SEO services with tangible results. Having the best website yields only limited success without Search Engine Optimization. Millions of consumers rely on Google, Yahoo, Bing, and other search engines to find products and services they are looking for, and the number is growing.


What is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO is the process of structuring a website so that Google, Yahoo, Bing and other search engines will find, read, index, and bring your website up in a search result. Wikipedia, the free encyclopedia defines SEO as the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.  Therefore, getting the services of an experienced SEO company to achieve a higher Search Engine Ranking is vital in current business environment.

You may have the most beautiful and practical website in the world, but if it does not come up in search engines, there is a very good chance that web surfers will not know of the existence of your company. After all, the ultimate goal of designing & developing a website is to reach internet users. A good SEO company enables you to reach this goal.

Without SEO, your customers will be limited to your current customer base and the people who are familiar with your company.

Even though you may have advertised your website in multiple locations spending thousands of dollars, it is quite possible that a significant portion of your potential customer base has missed the advertisement. SEO provides you an opportunity to reach a large customer segment. Also, you can keep reaching them time and again whereas other advertising you have done will fade with time.


We specialize in Search Engine Optimization (SEO)

Attract traffic to your website by targeting interested customers. We specialize in SEO techniques that can help you attract traffic to your website.

Our optimization engineers are well-experienced webmasters with knowledge in SEO techniques. They will take care of the technical parts of your optimization and tweak the back end of your website to make it search engine friendly. This process will include but is not limited to creating or modifying Meta tags, title tags, alt image tags, internal linking structures, external link development, and site maps.


A few examples out of many steps we take for Search Engine Optimization :

01. Optimize Content

1.1 Text Close to Top Left

 

02. Optimize Keywords

2.1. Keywords vs. Key Phrases

2.2. Keyword Density

2.3. Keyword Use Anywhere in the Title Tag

2.4. Keyword Use in the Root Domain Name

2.5. Keyword Use in Internal Link Anchor Text on the Page

2.6. Keyword Use in External Link Anchor Text on the Page

2.7. Keyword Use in the Folder & Page Name URL

2.8. Keyword Use in Image Alt Text

 

03. Optimize Tags

3.1. Title Tag

3.2. Meta Description Tag

3.3. Meta Keywords Tag

3.4. Header Tags

3.5. Alt Text

 

04. Canonical Links

4.1. Canonical links contribute a different page come up in search results

4.2. Used for dynamic pages.

 

05. Incoming Links

5.1. Registering websites in website databases

5.2. Registering companies online

5.3. Anchor Text

5.4. Google Page Rank

 

06. Page Loading Time

6.1. Optimizing Image Sizes


01. Optimize Content

Content is the driving force behind SEO (Search Engine Optimization).  Time and again SEO consultants emphasize the importance of good content. Content is the foundation the rest of the tools are built upon.  It is important that content itself is strong and contain the right percentage of keywords.  Once you have good content written for the users (as opposed to Search Engines), and supported your content with other tools, Search Engines will reward you with good search result placement.

1.1. Text Close to Top Left

It is important to include keywords towards the top left side of your page. What search engines see first carries more weight, plus you do not run the risk of Googlebot and other search engines leaving your site before it has read what you really wanted it to read.

Limit you content to a reasonable size, Googlebot and other search engines are not going to spend all their time on your web page alone.

 

02. Optimize Keywords

2.1. Keywords vs. Key Phrases

If you are focusing on a “key phrase” – i.e. mirror wardrobe - as opposed to a “keyword” – i.e. wardrobe – it helps if you keep the phrase together. Breaking the phrase as in this example, mirror & wardrobe and using them separately will still be recognized but it will not carry the same weight as when it is used together.

2.2. Keyword Density

Why not fill the entire web page with a keyword, keywords, or key phrases? Because search engines reward websites designed for humans as opposed to search engines. Therefore, while the keywords are extremely important it is also important not to abuse them. Using keywords too often or too many times will be seen as spam and ignored at best or penalized at worst. A total keyword density (all keywords) between 15% to 20% is the maximum you should use and anything less than 5% is unlikely to yield good results. Single keyword density should be between 2% and 6%. Aim for 5% with the primary keyword and 2-3% with secondary and subsequent keywords.

2.3. Keyword Density

Why not fill the entire web page with a keyword, keywords, or key phrases? Because search engines reward websites designed for humans as opposed to search engines. Therefore, while the keywords are extremely important it is also important not to abuse them. Using keywords too often or too many times will be seen as spam and ignored at best or penalized at worst. A total keyword density (all keywords) between 15% to 20% is the maximum you should use and anything less than 5% is unlikely to yield good results. Single keyword density should be between 2% and 6%. Aim for 5% with the primary keyword and 2-3% with secondary and subsequent keywords.

2.4. Keyword Use Anywhere in the Title Tag

You must use keywords in the title tag

2.5. Keyword Use in the Root Domain Name

Having keywords in your domain name will go a long way

2.6. Keyword Use in Internal Link Anchor Text on the Page

Often we see web pages that read “click here” to go to a certain destination. “Click here” is not a good anchor text and something that can easily be avoided. Your anchor text should recognize the destination.

2.7. Keyword Use in External Link Anchor Text on the Page

While you may not have total control of anchor text from other pages, you should use something meaningful whenever possible.

2.8. Keyword Use in the Folder & Page Name URL

2.9. Keyword Use in Image Alt Text

 

03. Optimize Tags

3.1. Title Tag

Optimized to recommended limit of characters.

3.2. Meta Description Tag

Used only for displaying result and not used for calculating the position in Google SERP (Search Engine Results Page). Optimized to recommended limit of characters.

3.3. Meta Keywords Tag

Not used by Google but still optimized to recommended limit of characters and recommended limit of keywords for other search engines.

3.4. Header Tags

H1 thru H6 tags are an important part of SEO which is the header tag situated in body of a website. Through these tags search engines come to know about the site content details. If they are used in proper co-ordination with anchor text and title tags, then you can even expect increased density of website traffic from major search engines like Yahoo, Bing and Google. Well organized header tags not only make your site user friendly and keep your visitors stay longer in your site, they will also increase your site ranking in search engines. There are six header tags, <H1> thru <H6>. More weight is given to H1 tags, then H2, h2 and so on.

3.5. Alt Text

Alt text or Alternative text is description of the image. This description helps if the image could not be loaded property. Alt text will provide screen readers and text readers with a description of the image, this also applies for the spiders that index the content of your website. By labeling images and media with alt text you are giving Google and other search engines a description of media that they could not otherwise relate. Search Engines do not see your image without some help from the webmaster. This helps is provided via alt text.

 

04. Canonical Links

4.1. Single page for different keywords

Canonical links contribute a different page come up in search results. A good web page rich with effective content and supporting tags, but which also has a canonical tag will not show high up in search results. But the page that it is pointed to will receive the benefits.

Using canonical links is an effective way to promote a page, if you have too many or similar content and meta tags that can be used in one page.

4.2. Dynamic pages

Used for dynamic pages. Show search engines that a URL is almost a duplicate of another and that this is the URL we want users to find in their search results.

 

05. Incoming Links

Creating a network of backlinks or inbound links help with Search Engine Positioning. Backlinks are links on one website that lead back to another website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.

How does a webmaster go about getting high quality backlinks to his or her website? There are many ways this can be done. We create many backlinks for your website by submitting articles, posting on forums, communities, chat rooms, making comments on blogs, and utilizing other tools.

5.1. Registering websites in website databases

Some search engines refer online databases to search for websites that are not yet indexed. For example, Google considers the online database; dmoz.

5.2. Registering companies online

Registering companies along with their web address (where available) in several (approximately 50) company profiles. This drives more traffic to the submitted website, sometimes also improves the page rank of the page linked to, if the page rank of the page linking from is high.

5.3. Anchor Text

Creating backlinks from good quality websites is only a piece of the puzzle. The webmaster also has to ensure that the Anchor Text given to your site from the donor site is a good Anchor Text, the visible text in the hyperlink.

5.4. Google Page Rank

5.4.1. Google interprets a link from page A to page B as a vote, by page A, to page B. Google looks not only at the sheer volume of votes; among 100 other aspects it also analyzes the page that casts the vote.

5.4.2. PageRank is based on incoming links, but not just on the number of them – relevance and quality are important (in terms of the PageRank of sites, which link to a given site).

5.4.3. PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). This is the equation that calculates a page’s PageRank.

5.4.4. Not all links weight the same when it comes to PR.

5.4.5. If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get 1/100 of the value.

 

06. Page Loading Time

Limit loading time to industry accepted time limits.

6.1. Optimizing Image Sizes

Identify images that could be optimized by reducing its size to a minimum while maintaining currently displayed quality of image.


SEO Tools

01. Page Ranking Analysis (PRA)

Page Rank Analysis (PRA) is a database developed by ISD to store search engine ranking statistics. To effectively work on Search Engine Optimization (SEO), it is essential to check your progress periodically. PRA serves this purpose and allows you to store daily data you collect.

You decide what keywords and keyword groups you want to keep track of. Then collect the data on a daily basis and feed into PRA.

PRA also has room for you to store data of your competitors. While you work on brining your website up in search engines, it is not a bad idea to keep an eye on how your competitors perform.

Once you have the data available, you may run reports to see how your website has performed over a period of time. You may also compare how your website has performed in comparison to you competitors.

02. Website Maintenance and Improvement (WMI)

Website Maintenance and Improvement is a database software that was developed by ISD.

You develop state of the art website with all the bells and whistles. You develop your website with text book accuracy and enrich it with the very correct meta keywords, content writing, alternate text, H1 tags and other requirements. You are also rewarded by search engines with good rank positioning. So now you can sit back and relax, right? Wrong!

Your competitors are working hard everyday to bring their sites up. Search engine spiders crawl through millions of web pages trying to decide which sites to bring up in search results. It is very important to keep in mind that search engines not only index your pages, they also UN-INDEX them. That is right! Search engines do un-index pages that have already been indexed.

It is important to keep track of all your indexed pages because if a page is to come up in search results, it first has to be indexed. This is one purpose WMI serves. Once you manually check whether pages of your website is indexed, you may store the data in WMI.

The second very important purpose WMI serves is to bring all the tools together while developing a web page To bring success in search engine results a web page has to be interconnected from many different angles. Keywords and content has to be relate to each other. H1 thru H6 tags have to relate to keywords and the content. Alternative text has to relate to keywords, content, and H1 thru H6 tags. Anchor text from other pages has to relate to the page you are developing. WMI gives you easy tools in making this puzzle simple.

In a nutshell WMI makes management of your web page and website simple while developing it. Once the website has been developed, it aids you managing it.


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